Business and Marketing Research

Spatial Data Mining for Charles Sturt University Markets
Tools - GIS/S-Plus

Two publications have been produced based on research incorporating Spatial Data Mining and GIS. An algorithm has been developed to identify areas where Charles Sturt marketing specialists can concentrate their resources to maximise their student enrolment catchment. The studies concentrated on the Parks, Recreation and Heritage course available through Charles Sturt Albury-Wodonga but have implications far beyond this scope - even beyond course marketing.